National Post of Canada: "Even Libraries have been put on notice to ensure that they’re complying with all registered Olympic sponsors and partners. Librarians have been asked to help ensure corporate brands like Coke and McDonald’s get exclusive coverage during the Olympics.
“Do not have Pepsi or Dairy Queen sponsor your event,” read guidelines sent to VPL branch heads and supervisory staff last fall. “Coke and McDonald’s are the Olympic sponsors. If you are planning a kids’ event and approaching sponsors, approach McDonald’s and not another well-known fast-food outlet.”
Libraries have been instructed to “ensure all equipment/goods meets VANOC’s sponsorship brand requirements for things like food, clothing, merchandise.” So that means if a Telus employee is a speaker at a library event, he has to remove any symbols that identify Telus, since Bell is the official sponsor of the Games."
Read more: http://network.nationalpost.com/np/blogs/fullcomment/archive/2010/01/13/adrian-macnair-with-glowing-hearts-olympics-kills-the-arts.aspx#ixzz0cbmIvpEb
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